At the start of the year, we announced the launch of Full Circle Balance, a new band initiative centred around the great outdoors and community. Read more to find out loads more about Full Circle Balance, our run club, other events and how to get involved in our interactive Full Circle Balance social media campaign.
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Full Circle Balance is our new brand initiative designed to promote drinking beer as part of a healthy, balanced lifestyle. Instead of feeling the need to cut back on the things you love and enjoy, you can still indulge as you please without guilt as you know you’ll be outside the next morning, balancing it out.
It doesn’t need to be strenuous and everyone can find their comfort zone with anything from hiking to running to cycling - whatever suits you. We want Full Circle Balance to encourage you all to come along and join us on some adventures this year, motivated by the free beer you’ll take away at the end as well as the feel good factor from getting outside, moving and pushing your comfort zone - all things also proven to have a positive impact on your mental health.
The Motivations Behind Full Circle Balance
The popularity and growth of our run club has been the driving force for Full Circle Balance, realising that such a large contingent of our audience are outdoorsy people with a fierce passion and appreciation for sports and wellness.
Additionally we want to inject our team's personality and interests into our brand through Full Circle Balance. Collectively we pride ourselves on being a super outgoing and adventurous bunch whether it be traveling, climbing, and even hiking around the world. We want to share our passion with our community.
"Love it guys! Building the community is what its all about🙌"
Our Events
As a part of Full Circle Balance, we are hosting a large number of in-person activation events! All of which being in the great outdoors and ending with a pint (or two).
Full Circle Balance events are a great way to get our community all together under one roof, or sky. It's also a lovely chance for us to meet you in a more personal and laid back setting.
As well as our weekly run club and monthly dog walk, larger Full Circle Balance events will take place every 1-2 months! So stay tuned on our social media for updates, secure them in your calendars and get involved with Full Circle Balance.
Dip Club
Back in January, we collaborated the release of one of our seasonal beers with the first Full Circle Balance. To celebrate the launch of our Cold DIPA 'Dip Club'. Over 70 people joined us for a balmy dip in the sea at King Eddy’s in Tynemouth. Attendees walked away with a free can of our new DIPA to enjoy!
We had a class afternoon and we were so appreciative of you all braving the bitter North East cold especially for us and Full Circle Balance.
Paws and Pints
Accessibility throughout our events is key! As well as fast-paced events like our cold sea dip and up coming hike, we’re keen to host more relaxed, slow paced events.
As part of Full Circle Balance we have teamed up with @rossiswaggytails to put together a guided social dog walk which takes place every month. This epitomises what Full Circle Balance is all about for us as anyone is welcome to join (you don’t even have to bring a dog), it’s accessible for all levels of fitness and most importantly you’ll have earned the pizza and pint you have at the end!
For anyone bringing their dogs along, it’s a fantastic opportunity for them to socialise and exercise and it’ll bring some often very much required serotonin to those who don’t have a 4-legged friend in their household. As well as this, it’s the perfect opportunity to come and join our vibrant community full of friendly faces who love getting outdoors and enjoying a little beer here and there.
No need to sign up in advance, just turn up on at our meeting point outside our taproom. Keep an eye out on our Full Circle Balance page for upcoming dates.
Full Circle Run Club
The popularity and growth of our run club has been the driving force for Full Circle Balance, realising that such a large contingent of our audience are outdoorsy people with a passion for sport and wellness.
From our first run club 2 years ago in which under 15 people participated to our now group of 70+, the run club has transformed form a weekly meet up squad to an entire community who have formed genuine friendships with our team as well as each other over their love of running and craft beer which is something we're so keen to encourage through Full Circle Balance.
Fancy joining our run club? Join us every Thursday at 6pm and every first Sunday of the month at 11am.
We start with a warm-up before heading out for either a 5K or 8K, with two pace groups for each, plus a Couch to 5K option so no one gets left behind.
There’s also a safe spot to drop your bag, and after the run, hang out in the taproom for a pint or pizza. No need to sign up in advance—just bring your phone to scan in when you arrive and start earning rewards like discounts, merch, or a six-pack of beers!
#FullCircleBalance: Join Our Campaign
We want to get you guys involved in a fun, interactive social media campaign to promote Full Circle Balance. We’re encouraging you to snap a picture with a celebratory pint or tinny from Full Circle in hand, whether it be after (or during) a run, cold- water swim, long hike, or a round of table tennis.
Absolutely anything! It doesn’t need to be a strenuous activity, and everyone can find their comfort zone with anything they enjoy.If you're not feeling a drink, no stress, still go ahead and tag us, we'd still love to see what you're up to!Make sure you tag or collaborate with us on your post and use the hashtag #FullCircleBalance .That’s not all, every month the team at full circle will be choosing their three favourite pictures and the winners will receive a prize from us. The crazier the better!
Follow us on social media!
@fullcirclebalance
@fullcirclebrew
@fullcircletap
How To Get Involved!
Be sure to follow us on our social media page , especially our Full Circle Balance account (tagged above) to stay in the loop. You'll find loads of info, photos that capture the vibe of Full Circle Balance, event videos, updates on new beer releases, and key dates for everything we’ve got coming up!
